Flash
Try and avoid building your main site entirely in Flash. If you do, you'll also have to build an alternative site in HTML or you will receive no listings whatsoever. Search engines cannot read anything within a Flash file.The use of Flash within a web site is acceptable, provided its use is monitored. Animation and moving logos are great - they add interest and depth to a site. Flash buttons and text embedded within Flash is not so great. Search engines will not follow the links to other pages and cannot read or index any text within the Flash file. Use Flash sparingly.
Navigation
Search engine spiders start at a site home page and follow all the links within the site until they reach a dead end before jumping to the next site on their list. The key to good navigation is to make sure that search engine spiders can reach as much of your site as possible before jumping to the next site.At the very least, every page within your site must have a link back to the home page. This is crucial. In addition, links to each of the other main pages within the site help the spider move around more efficiently.If your main navigation is a set of buttons at the top of the page, like in this site, add some small text links at the bottom of each page just to make it easier for search engines and visitors to get around your site.
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