Ads that are Cost Per Action, (or CPA), are similar in appearance to pay-per-click ads. Like pay-per-click ads, they show themselves in the form of small text advertisements on the top, bottom, left or right sides of the website. Yet, unlike pay-per-click ads, they pay when an action occurs. This action could be a visitor making a sale or signing themselves up as a lead, but that’s the extent of it. Clicks in and of themselves are not considered valid actions.
Of the CPA Ad networks used by Internet marketers, Azoogle is the most well-known. Although many webmasters see it as an ‘alternative’ to pay-per-clicks, it can still be a useful income stream. However, the downside is that Azoogle is more strict when it comes to who they will accept into their network. So, you may want to hold off applying for them until you get some quality traffic for your website.
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