Selling Online Advertising Space

Another way to create income is from sell your own ads space. Once your website starts receiving traffic, you will want to consider selling advertising space to other webmasters.  To do this you can either make a separate webpage dedicated to advertising or sell banner space on the top, sides or bottom of your website.  Price-wise you can charge per impression, (if you’re selling banner space), or monthly.  If you charge per impression you can do this on your own, provided you have the right scripts and tracking software or you can use a separate service such as Adbrite.com, (which takes care of everything for you).  

Email marketing can offer you an additional way of selling online advertising space.  You’ll learn the specifics about this later, but basically, how it would work is you would place the webmaster’s advertisement in your e-course or newsletter.  It could be a blurb or a feature article talking about the webmaster’s site.  Either way, it will get sent to all of the subscribers on your list.  If things work out as the webmaster hopes, he or she will get a sale.  Price-wise, you can pretty much do what you want especially if you have a very large list.  Keep in mind, however, that the more you charge the less people you will get to take advantage of your offer, especially if the price is in the hundreds or more. 

If you want a quick start for selling online ad space, you can consider using Adsomatic.com.  With Adsomatic.com you are given the chance to promote an online classified site.  The advertising space you can sell comes in the form of three banners.  There is also Adsomatic.com’s affiliate program, offering a fourth income stream.  But the beauty in this program is not through these elements, but rather their email marketing mechanism.  When people sign up to use your classified site, your account manager stores the email address.  While you won’t be able to see it, you will be able to send an email to that subscriber through the Adsomatic.com network.  You can use this email system to create newsletters or e-courses, which can feature advertisements from other webmasters. 

To get a visual of what your Adsomatic.com site would look like, look at the screenshot below.